Briskly walking through Martin Place with an espresso macchiato in hand, it was like any other day to the office. Brief glimpses of vibrant socks that perfectly complemented one’s outfit always managed to catch my attention. This observation quickly led to my curiosity of how such a small detail could be of such a significant impact.
We utilize the highest needle count machine in the industry, our precision cylinder gauge 200-count needle machine ensures exceptional thread strength resulting in a more soft and breathable pair of socks.
That’s why our pairs use only the finest spun combed cotton renowned for its superiority. We cut through the noise and offer only a great product.
There's nothing quite like receiving a fresh spanking new pair of socks. Once our socks are individually pressed from our facilities, it remains on deck until an order is placed. It is then securely transported to our headquarters where we expertly assemble into our smart pack for efficient delivery.
We embarked on this journey with one simple ambition - focus on the details - from the fabric of the sock to the luxurious packaging that arrives in your hands.
We’re not interested in reinventing the wheel but simply want to bring back an appreciation for the finer details to your outfit.
Being recognised as a brand that resonates with GQ’s readership, we're proud to be a part of moving forward the culture of looking sharp and living smart.