Stories

From iconic advertising campaigns to style guides and what not to wears.
Our blog offers an oversight into the world of mens fashion, from the downright bizarre to the upscale on trend.

  • STEP INTO STYLE

    Fri, Sep 20, 19

    A true well-traveled and well-dressed gent with an eye for detail. Millennial renaissance man Mr Matthew Neville looking absolutely dashing with our versatile Wilde floral pairs. Sophisticated enough for the Friday soirée or...

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  • WHISKEY WITH DAPPER JACK

    Fri, Sep 20, 19

      In our first edition of Whiskey With... we introduce the king of floral Dapper Jack of Sydney. A man who knows how accessories can tastefully compliment the everyday work suit, the...

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  • HISTORY LESSON

    Fri, Sep 20, 19

    We saw the first sock in the 8th century BC when the Romans wrapped their feet in fabric (origin from Latin word soccus). For decades, the laws of fashion dictated...

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  • STRIKING THE RIGHT BALANCE

    Fri, Sep 20, 19

    The colour and pattern of socks a gentleman chooses to don speaks volumes without uttering a word. Accessorising is often overlooked but we’ve all noticed how a flash of colours can really...

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  • FEATURED IN THE SOCK REVIEW

    Fri, Sep 20, 19

    We are humbled to receive such a positive response to our Smith Dalmatians and Wilde Florals from The Sock Review recently. Judged on the quality and standard of our dapper pairs, the panel was...

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  • THE PARISIAN'S PICK

    Fri, Sep 20, 19

    You may have seen a dashing frenchman modelling various pieces from our collection. Hailing from Paris, France with an affection for all things soigné, Mr Arnaud Grospeillet's not your typical swanky fella....

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